The Notes
Practical notes on SEO, AI automation, WordPress, analytics, technical marketing, and building digital systems that actually work.
Every few years, marketing invents a new title for the same job. Digital marketer. Growth hacker. T-shaped marketer. Revenue ops. Now: GTM engineer. This…
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There is a Google patent called Site Quality Score. Number US9031929B1. Inventors April Lehman and Navneet Panda. Google owns it. It is still active.…
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A new technical SEO checkbox is spreading across the web. It sits at yoursite.com/llms.txt. Yoast can generate it for WordPress sites. Wix has rolled…
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CRO gets a bad reputation because a lot of people do it wrong. They look at a competitor’s landing page. They change their button…
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I recently reorganized a content-heavy workflow inside Google Docs. The problem was simple: one project, too many documents. I wanted a single document with…
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I managed 36 stores. Not consulted on. Not audited. Managed. End to end. My own stores. Client stores. Niche dropshipping to full catalogue eCommerce.…
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Brand: Pakistan’s leading online stock trading platformScope: Organic growth, technical SEO, content, lead generation architecture Where it started I joined in 2025. The site…
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Client: An education consultancy in Pakistan (name withheld — active client)Role: Digital growth partner (2019–present)Scope: Facebook strategy → website & SEO → CRM →…
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Client: International custom leather ecommerce brand — multi-storefront, 7-figure revenueRole: SEO Channel ManagerScope: Custom platform → Shopify migration across all storefronts, 2023–2024 The stakes…
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Brand: International custom leather ecommerce brand (multi-storefront)Role: SEO Channel Manager, owning email as a growth channelScope: Full ESP migration, deliverability recovery, automation architecture The…
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