The Notes
Practical notes on SEO, AI automation, WordPress, analytics, technical marketing, and building digital systems that actually work.
Client: International custom leather ecommerce brand — multi-storefront, 7-figure revenueRole: SEO Channel ManagerScope: Custom platform → Shopify migration across all storefronts, 2023–2024 The stakes…
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Brand: International custom leather ecommerce brand (multi-storefront)Role: SEO Channel Manager, owning email as a growth channelScope: Full ESP migration, deliverability recovery, automation architecture The…
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Brand: The Jacket Maker — custom leather jacket ecommerce brand Role: Digital Marketing Manager (2020–2024)Scope: Organic growth, international expansion, content, email, platform migration Where…
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Context: International ecommerce brand, 36 regional storefronts, 36 separate GA4 propertiesConstraint: Built during my final 30-day notice period.Cost: $0 The problem The CEO wanted…
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