The Notes

Posts

Practical notes on SEO, AI automation, WordPress, analytics, technical marketing, and building digital systems that actually work.

Case Studies

International SEO at Scale: 1 to 36 Storefronts

Brand: The Jacket Maker — custom leather jacket ecommerce brand Role: Digital Marketing Manager (2020–2024)Scope: Organic growth, international expansion, content, email, platform migration Where…

02/06/2025

Case Studies

36 GA4 Properties, One Dashboard — Free

Context: International ecommerce brand, 36 regional storefronts, 36 separate GA4 propertiesConstraint: Built during my final 30-day notice period.Cost: $0 The problem The CEO wanted…

10/05/2025