Ali Silat

T-Shaped Marketer

  • +92 332 264 9604

Why Ali Silat?

  • Result-oriented marketer having extensive experience in the board range of digital marketing, possessing strong commercial acumen and expertise as a marketing strategist, and transforming analytical results into actionable and business-relevant recommendations.
  • Experience in E-Commerce implementation, social media management & strategic planning. Possesses thorough knowledge of digital marketing, content planning, Search Engine Optimization, and technical aspects involved in online marketing. Moreover, proficiently designs & implements strategic marketing plans; has hands-on experience in designing, CRM, and WordPress.
  • Proven record of accomplishment of running successful digital marketing campaigns & conclusively established digital communication channels; excels at blogging to engage the audience.


  • Digital Marketing Management
  • Social Media Marketing
  • E-Commerce Management
  • Conversion Rate Optimization
  • Lead Generation
  • Online Reputation Management
  • ROI Optimization & Remarketing
  • Project Management & Budgeting
  • Product Management
  • Digital Analytics
  • SEO & PPC
  • Technical Reporting
  • UX Optimization
  • Content Marketing
  • Web Creation

PROFESSIONAL EXPERIENCE (Subsidiary of TCS E-Com), Karachi, Pakistan
Working as “Assistant Manager Marketing” July 2019 – Present – 8 mos

Responsibilities & Accomplishments:

  • Formulating digital strategy and incorporating it into business strategy
  • Managing all aspects of digital marketing operations
  • Improving processes and experiences within Digital Capabilities
  • Being a part of the company’s leadership, I am responsible for Yayvo’s growth

Sepia Solutions, Karachi, Pakistan
Worked as “Digital Marketing Executive” December 2017 – June 2019 – 1 yr 10 mos

Responsibilities & Accomplishments:

  • I was responsible for generating B2B leads for Microsoft 365 and Microsoft Azure.
  • Improved website’s SEO with highly targeted keywords which led us to generate organic leads.
  • Generated lead through paid mediums.
  • Built and maintained a social media presence for different clients.
  • Improved conversions for the company and for their clients.
  • Measured and report the performance of all digital marketing campaigns.

SnatchIt.PK (Subsidiary of Advance Telecom), Karachi, Pakistan
Worked as “Digital & E-commerce Manager” February 2010 – June 2017 – 7 yr 5 mos

Responsibilities & Accomplishments:

  • Successfully participated in developing strategic plans for the organization, identify, access and inform board of directors with internal and external issues; take up role as professional advisor; oversaw planning and implementation phases of new technological innovations & determined staffing requirements for management.
  • Fostered effective teamwork between all employees at various organizational levels; represented organization at community activities to enhance organizational community profile.
  • Developed operational plans to meet goals and objectives and overseeing the day to day operations at organization; worked on preparing a comprehensive
  • Monitored and interpreted cash flows and predicted future trends; oversaw staff operations and devised edits for better

Major Achievements:

  • Successfully established E-Commerce Store and achieved over million targets within 3 months in low budget
  • Efficiently launched the company’s website (Advance Telecom); collaborated with agency to manage company’s social media profiles and presence.
  • Successfully initiated online ventures including pk &
  • Promoted to the designation of Social Media Manager after rendering services as Import Executive

Friends Corporation Stevedores (KPT) Karachi, Pakistan
Worked as “Yard Assistant” February 2009 – January 2010 – 1 yr

Responsibilities & Accomplishments:

  • Issued receiving orders for empty containers and delivery order for export containers
  • Issued releasing orders for import full containers and periodically reported to shippers

Additional Experience:

  • Running a small online store (July 2017 – present)
  • Working as a freelancer (August 2014 – Present)