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Author: Ali Silat

Email Hosting Services

The 7 Best Free & Paid Email Hosting Services For Small Business In 2021

Written by Ali Silat on . Posted in small business tools. No Comments on The 7 Best Free & Paid Email Hosting Services For Small Business In 2021

Email hosting is a program that manages email servers that provides people and organizations with an email service. It enables users to use their custom domain based email accounts to send and receive emails. The email hosting service provides the stored data with safe access, and also provides anti-spam and anti-virus filters.

According to stats, as their key platform for attracting customers, 81 percent of small and medium-sized companies also rely on emails. The results show that sending emails appears to be the best way to achieve direct reach and influence.

Following are the 7 best and affordable email hosting for small businesses which are secure and affordable than any other email hosting. Furthermore, it is important for small businesses to save cost yet work with reliable email hosting services:

Zoho Mail

Each small business needs email and some kind of productivity suite for the business, and several solutions are available. With Zoho email hosting, you can achieve agile and enhanced protection against spam. It provides professional email ids to give your brand higher visibility and authenticity.

You can operate all settings, customizations, and modifications using Zoho’s effective and simple control panel. You can connect members easily, set up your rules, manage group names, and more. In order to fight any legal threats, keep the emails for a certain duration. To help you easily find your retained addresses.

MxRoute

Mxroute offers a fully functioning control panel where you can connect domains and email addresses and 300 outgoing emails per hour, with no restrictions except the storage you need (per e-mail address). This is an appealing characteristic. To build email accounts for different websites, you can use only one address. The number of email addresses is paid by most other email hosting companies.

DKIM passwords, configure forwarders, configure the inbound spam filters, and so much more can also be handled!

Rackspace

Created in 1998, Rackspace is an operated and managed hosting business. You can trust their website and email hosting skills.

If a secure email hosting account with the domain name of your business is all you need, then Rackspace Email could be perfect. It has a 100% guarantee of uptime. Their email scanning will keep spam and viruses away from your inbox. Never read, sell or search your email addresses, Rackspace promises

To move your existing email accounts and communications to Rackspace Email, Rackspace offers an easy-to-use email transfer platform. Rackspace support via talk, tickets or phone is available 24/7.

Office 365

If your company depends on Microsoft Office Suite (Outlook, Word, Excel, PowerPoint) to function, Office 365 Enterprise Premium is a no-brainer for your custom domain name email hosting account.

Office 365 Enterprise Premium contains 50GB space for email hosting and uses custom domain names for email addresses.If you work on the cloud and do not need a Microsoft Office suite laptop edition, then you can save a lot by subscribing to the Office 365 Business Essentials package. You can send files up to 150 MB using this email hosting. 

It also provides 100 GB storage to let you store your emails with custom images and formats. With a straightforward admin center, you can manage your emails better, including creating new accounts, deletion, custom script creation, and so on. Microsoft 365 gives you the best anti-spam filtering and anti-malware protection to safeguard your emails against potential cybercrimes. Besides, you also get archive features and eDiscovery.

Google Gsuite

G Suite (called Google Apps) is a series of working applications based on the Google cloud, including Gmail, Calendar, Hangout, Drive, Docs, Sheets, Slides, Pages, and more.

With over a billion active users worldwide, Gmail is undoubtedly the most popular email service nowadays. Many third-party software add-ons are provided by Gmail to power up your inbox and boost your productivity. G Suite includes your custom domain name (@yourcomapny.com) and email addresses. For a Gmail account, you can add up to 30 email aliases. Google offers G Suite customers with 24/7 mobile and email support. For importing your email messages, contacts, calendars into G Suite, refer to the migration guide.

Namecheap

A common domain name registrar is Namecheap. Other internet services are also provided, such as web hosting, SSL, VPN, etc. Private Email Hosting from Namecheap is the company’s personalized domain name webmail service.

Namecheap is a domain registrar, so in order to use its email hosting facility, you do not need to migrate your domain name to Namecheap.In order to experience the efficacy of this platform, you can also get a free trial of Namecheap for two months and then select a contract to continue using its advantages for your whole company. 

It’s easily compatible with smartphones such as Linux, Windows, or iOS. It includes domain-based addresses, centralized mailbox, spam security, HTML signatures, POP3 or IMAP access, and i-connected protected email access.

ProtonMail

ProtonMail is an open-source email service which sends and receives email messages that are encrypted.

It was created in 2013 by a group of scientists who met at CERN, the European Nuclear Research Organisation, and expressed a vision of a more safe and private Internet. ProtonMail solely develops and maintains all server infrastructures in Switzerland. The service and your private data are also protected by Swiss privacy regulations, some of the toughest in the world. 

You should send an auto-destruct email address with an expiration period in addition to the ProtonMail encrypted contact. Your message cannot be read by the energy type until it expires.Email receiver cannot read your message after it has expired. This is convenient to send one time a secret message. 

However, owing to the safety and protection of the site, after resetting the account password, you can not access your own old posts. ProtonMail is the world’s largest secure email service. It is a crowd supported open source project. It does not display advertising or watch your details. 

Email server self-hosting is a program that you administer on your own and operates with other email providers. This prohibits third parties from accessing the messages without authorization, which also saves email subscriptions per account. It’s not easy to self-host your email, though (more difficult than web hosting).

How do I bring traffic to my new website?

Written by Ali Silat on . Posted in SEO. No Comments on How do I bring traffic to my new website?

When we look at how to get traffic to your website, one of the best ways is boosting organic search rankings. When you appear at the top of search engine result pages (SERPs), more people will find you, which drives more traffic to your website. To get to the top of SERPs, you need to have a strong search engine optimization (SEO) plan that continually works to boost your rankings. That plan must include:

Keyword research

Identify the keywords that your target audience uses to search for products, services and topics related to your business. Using keyword research to discover and target those terms and phrases will help customers find you when searching.

On-site content optimization

Once you know the keywords that will attract your target audience, optimize pages on your site to target those keywords. Using one targeted keyword per page increases your chances of ranking for the assigned term or phrase.

Content

Content is a significant ranking factor that search engines use in their algorithms, so create an editorial calendar and regularly publish content about your industry and offerings.

Link building

Search engines also give higher rankings to websites that have a lot of links pointing to them, so develop a strategy that encourages high-quality sites to link back to yours. Figuring out how to get traffic to your website often entails reaching out to other online properties.

Technical SEO

Behind-the-scenes factors like site speed, sitemaps, responsive design and structured data are among the many technical upgrades that can boost your site’s rankings.

Local SEO

Search engines often give ranking priority to businesses that are located in the area of the searcher. So to boost your appearance in SERPs, engage in local SEO and register on local business listings to make it easier for nearby customers to find your site.
Regularly publish content

Search engines love to see fresh content on a website. Regularly publishing on your site helps boost your search rankings. But that’s just one way that content helps you get traffic to your website. Regularly blogging and producing content on your site also drives traffic because:

It gives readers a reason to visit your site — If your site never has anything new, there’s no reason for readers to return. New content gives audiences an incentive to visit again.
It gives readers a reason to stay on your site longer — When audiences reach your site, they will visit more pages if there is more content to read.
It provides content to share on social media — When you have a lot of content on your website, you increase chances your readers will share it, driving other audiences back to your site.
It gives other sites something to link to — Links back to your site are important for SEO. Valuable content on your site helps you get links because other websites can link back to your pages as resources and sources.
To simplify content production, use a content management system (CMS) like WordPress. This platform makes it easy to add content and incorporate tools like the Yoast SEO Plugin that helps with keyword research and on-site content optimization. The WordPress-Yoast combo can be a real game-changer when you’re figuring out how to get traffic to your website. If this doesn’t yield in a significant increase of a web traffic to your website then I would suggest using Babylon

4 Reasons Why Digital Marketing Is Important for Small Businesses

Written by Ali Silat on . Posted in Digital Marketing. No Comments on 4 Reasons Why Digital Marketing Is Important for Small Businesses

Majority of SMBs (small businesses) believe digital marketing (DM) is crucial for their businesses. Can you beat that? A simple “No”. The modern world is increasingly driven by digital media. We are constantly hooked to the Internet for something or the other. Such a digitally-influenced space makes a digital presence more than compulsory for every business to reach the customers. Boosting sales figures is the prime goal for SMEs taking to DM today. Added to it, SMEs are also counting on online marketing for enhancing brand awareness, lead conversion, and improvement of website traffic.

There are 4 significant benefits of digital marketing for small businesses.

Customers are online

80% of potential consumers take to online media for information. When we come across a new business or company, the immediate reflex is to search for digital marketing in the web world. Gone are the days when we used to visit a store physically or call it up to know about it. Thus, it’s extremely crucial for a small business to have a strong presence online and digital marketing is the tool for it. Put simply, if your potential customer can’t find you online, she will immediately go to your competitor.

To connect to the modern “smart” world

Mobile phones are no longer used for mere calling or texting. In fact, smartphones are one of the most important tools to browse the web world today. 91% American adults are in constant touch with their smartphones. When it comes to searching for a product or service, they will naturally prefer to make queries from their smartphone only. If your business is not present online, just imagine the huge chunk of potential leads you are going to lose!

More economical

Capital crisis is a major problem for most of the small businesses. And this is where digital marketing comes as a savior. Online marketing is any day cheaper compared to traditional marketing. In fact, some of the channels are even free of cost. For example, it costs you nothing to make your business page on social media and stay connected to your customers online.

Digital marketing also helps you to save money. There are many online marketing tools that are available for free like free website builder, free email marketing management tools and so on.

Better ROI

On one hand, DM helps you to reach your customers while keeping the costs low. On another hand, it helps you to save money for your business. The end result is better ROI for your business over time.

How to Optimise Your Small Business Sales Funnels

Written by Ali Silat on . Posted in Strategy Planning. No Comments on How to Optimise Your Small Business Sales Funnels

Small business owners are often fear losing money investing in traffic generation, and don’t have the skill to master free traffic. They don’t have time to generate leads, as they are too busy running their business. If you are one of them, find out how you can get customers on demand and improve your conversion rates online.

Know Your Clients and Prospects

Targeting the right people with your offers is the most important thing you need to get right if you would like to succeed in digital marketing. It is not about shooting in the dark; you will need to find people with a specific problem you can solve who are the most likely to buy from you. If you are just starting up, you can visit blogs, forums, and Facebook groups to find out more about people who are looking for services similar to what you have to offer.

Measure Everything

It is also crucial that you put a system in place that allows you to measure everything. From full social media management that will allow you to see which of your posts are doing well on different platforms to marketing engagement measurements, there are plenty of things you will want to know exactly. How many followers and subscribers you have is just a number; people coming back and checking out your offers is what really matters.

Know Your Limitations

As a business owner, you might not be good at everything. You can be the best plumber or financial advisor in your region, but setting up a Facebook ad or creating content and posting it might be beyond you. This is why you might want to talk to a sales funnel professional to It is crucial that you create a list of your strengths and weaknesses when it comes to creating engaging content for your sales funnels. You might be good at talking people, but not a master at copywriting. Build on your strengths and address your development areas.

Start Small

Whether you are starting a free sales funnel development or invest money in generating traffic, you should start small, so you can test the different versions of your ads and messages. You have to find the right trigger words that your audience will react to, or you will end up losing your patience or your marketing budget. Creating AB testing is a good way to find the winning combination of headlines, images, and call-to-actions.

When it comes to creating your first sales funnel, you will need to get to know your market, speak their language, create a compelling offer, and find your unique selling proposition. Measure everything, and you can turn business intelligence into effective sales funnels.

How to Use Inbound Vs Outbound Marketing

Written by Ali Silat on . Posted in Digital Marketing. No Comments on How to Use Inbound Vs Outbound Marketing

Should I use inbound or outbound marketing? Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? What should you consider when concocting a synergic marketing mix to include both? To answer all these questions, let’s start by understanding each of the marketing techniques, its strengths and weaknesses.

What is Outbound Marketing?

Outbound marketing can be simply described as a straightforward business exchange proposition. “Hey there, want to buy my thing?” is your basic message and approach of outbound marketing. It’s the oldest and most fundamental part of any marketing strategy, and is also what non-marketers assume marketing is all about.

Examples of outbound marketing include telemarketing (“cold calls”), paid mailings (both electronic and “snail mail”), advertising (banner ads, radio ads, billboards, etc.) and even door-to-door sales. It’s all about reaching out and pulling the prospect in.

Strengths of Outbound Marketing
Not only is it the older and better polished set of techniques, outbound marketing generates sales leads almost immediately. It goes beyond saying that it’s no magic wand, but when it comes to “sealing the deal”, your go-to tools are those in your outbound toolbelt.

  • Easier to measure ROI
  • Quicker to show impact
  • Potentially Personalized

Weaknesses of Outbound Marketing
Many businesses and brands love outbound marketing for its quick and easily measured results. However, they equally hate the cost and too often the reaction of the target audience, which can easily manufacture a negative sentiment toward the brand.

  • Intrusive
  • Expensive
  • Ineffective on its own

What is Inbound Marketing?

In short, the idea of inbound marketing is to create a pull effect to bring in pre-qualified leads instead of pushing intrusive messages.

Inbound marketing activities include opt-in email marketing, content production and promotion, social media, and search engine optimization efforts (SEO), among other things.

Using this method, a type of funnel is created with leads coming in at the top of the funnel (TOFU) and being “nurtured” down the funnel with marketing messages tailored to the stage that the lead is in until they are “ready” to be approached with a message directed to start the purchasing process.

Strengths of Inbound Marketing
Though it existed long before social media and even online sales, the inbound methodology has taken over digital advertising by storm in the past decade. With growing banner blindness, do-not-call lists and the rising cost of users’ attention, it’s no wonder so many brands and businesses include inbound marketing in their strategies.

  • Cost-effective
  • Unintrusive
  • Broad

Weaknesses of Inbound Marketing
For B2B marketers, it’s often hard to explain the value of inbound marketing to executives who just want to see those leads flowing in and converting. It’s no longer a new approach and methodology, and yet there are reasons brands sometimes hesitate to prioritize inbound marketing activities.

  • Slow to show results
  • Harder to measure
  • Impersonal

Brewing Your Marketing Mix
Let’s go back to the question we started with: which should you be using – inbound or outbound? Understanding the strengths and weaknesses of each, you can see why both are necessary ingredients in your marketing mix. But how much of each, and when?

A number of variables affect the inbound to outbound ratio of every brand, product, campaign, and even specific transaction. The impact of some might be less than of others, depending on your unique business and product.

  • Deal Size
  • Product Type
  • Funnel Stages

The Marketing Mix and Match
Combining inbound methodologies and outbound marketing techniques in your marketing mix is not always easy, but is usually worth it. By defining the correct balance between the pull techniques of inbound and the push techniques of outbound, you can combine both to create an optimized lead nurturing and conversion process. It all depends on how well you know your target audience, and how willing you are to make the effort to cater to their needs along the journey down the funnel.